When it comes to digital marketing automation, most people immediately think of sending emails and sms to their customers. But there’s so much more that you can benefit from when engaging an automation agency.

Save time by automating all those little tasks that take up way more time in your day that you expected!

And by using automation to follow up contacts and do all those menial, time-consuming tasks you can reap the benefits in ways you might not have expected!

1. Generate and nurture leads with less effort
   Imagine all your leads from your ads, website, phone calls and chat bots are sent exactly where they need to go on autopilot. Those leads are segmented and dropped directly into the inboxes of your sales team to do what they do.
   
   By creating these automations you’ll spend less time on following your leads as they complete their customer journey, but be able to nurture them through automatically.
   

2. Personalised customer journey
   With automation you can easily segment your contacts based on their interactions, so each contact could have a separate and personalised journey.
   

3. Keep control of your database and communication
   When all your new contacts are being filed the same way and you have a clear overview of who your sales team are working with, you’re much less likely to lose potential leads and sales, because no one will get missed.
   
   You’ll also be able to keep your database neat and tidy by clearing out unengaged prospects from marketing lists, improving your campaign deliverability rates.
   

4. Learn from data and make smarter decisions
   When you’re using automation, you can collect and store more data about your prospects in an easy to read and understand way. This means that you’ll be able to see the data as a whole, learn what’s working and what’s not and make better decisions to bring in more qualified leads at a lower cost.
   

5. Refine your marketing tactics
   We say this a lot here, but when your leads and prospects are automatically flowing through their sales journey without you having to push them at every stage, you’ll discover where the gaps and potential improvements are.
   
   When you create automation journeys for your leads you’ll be able to see how it all works in a bigger picture. Which will show you where you can refine your communication, when you can pull back and what added stages of your sales journey could help your conversion rates.
   

6. Increase revenue and average sale amount
   When you have more time to spend on analysing and implementing new marketing tactics based on data, you have the potential to increase your revenue and average sales amount.
   
   By bringing in better leads, and being able to target them at better times, and having your sales team being able to focus better on just the leads (rather than data input), you can improve your conversion rates and sales.
   

7. Spend more time on creativity
   When you’re not adding numbers to spreadsheets and trying to figure where leads are up to in their sales journey, you’ll have more time to focus on upcoming campaigns.

Does this sound like something that your business could benefit from? Get in touch with the team at Automate Digital Marketing to learn about about what marketing automation can do for your business.